Press Release for Changing Places

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Human Drama. Intrigue. Family Fortunes At Stake.

All This In A Business Management Book?

Dave Franzetta and Moss Jackson pen new guide for business owners facing change, outline action plan
LAGUNA NIGUEL, Calif. – “Working in our consulting practice we found that many clients were thinking about exiting the business, but had no plans for making a successful transition from ‘the person who runs the business’ to ‘retired or semi-retired former business owner,’” write authors Dave Franzetta and Moss Jackson. “We prepared guides that we used when working with clients, but discovered that there was very little published material to help owners of small businesses work out a plan for leadership continuity and personal transition.” With this in mind, Franzetta and Jackson set out to pen their new nonfiction guide, “Changing Places: Making a Success of Succession Planning for Entrepreneurs and Family Business Owners”(published by AuthorHouse).
“Changing Places” provides a down-to-earth guide to help entrepreneurs lay the groundwork for a successful succession and transition plan. Since every company has its own idiosyncrasies, “Changing Places” helps business owners figure out how to think about succession and transition planning in ways that fit their own specific situation, using rich narrative examples from the authors’ practice to bring to life both the potential problems faced by business owners and the practical solutions they have adopted.
Perhaps most importantly, each chapter concludes with a series of thought-provoking questions to guide the development of succession and transition plans that fit the owner’s specific needs.
About the Authors
Dave Franzetta is the Chief Advisor of Designed Outcomes, which specializes in resolving, and sometimes simply dissolving, pervasive and vexing business problems. Other specialty areas include senior executive effectiveness coaching, leadership development program design and delivery, and transition and succession planning for entrepreneurs and family-owned businesses. Dave honed his innovative approach to problem solving and leadership development over a thirty-year career at Prudential Financial, and further consulting work with Interchange Associates, an international think-tank. Dave can be contacted by email at
Moss A. Jackson, a clinical and organizational psychologist. For more than thirty years he has specialized in teaching people to navigate their lives with success by helping them discover and execute their personal visions and dreams. He is the author of two previous books, “Navigating for Success: Passion Goals, & Action,” and “Navigating Your Business Relationships: 52 Skills You Need to Know.”He is President of Corporate Initiatives, which offers cutting edge, on-line assessments to assist clients in identifying their talents, skills, motivators and competencies, leading to increased performance and personal satisfaction. Moss can be contacted by email at
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